Baron Club is intended primarily as a loyalty reward vehicle for our clients as well as acting as an information channel between the Group, its associates, and its clients. Through this initiative the Group aims to stay close to its clientele by listening to their needs and recommendations thus enabling it to deliver the best possible service across the Group.
The main characteristic of the Baron Club will be:
- Loyalty schemes managed through a Loyalty Card
- Priority on offers and availability of services to members
- Information delivery medium
- Clients’ communication channel
- Classification and promotion medium for our associates’ services and products
Customers making use of our services will be automatically offered Baron Loyalty Points linked to an opportunity to become members of Baron Club. Additionally customers will be able to register their membership of the Baron Club at any time through the Group’s website, enabling them to participate in its bonus schemes and promotional offers.
All the Group’s products and services will attract Baron Loyalty Points usable against further purchases of any Group service and or product.
Group services and products include:
- Homes from Baron Homes or A.X.T Properties Ltd.
- Turnkey Services from Baron Contracts Ltd.
- Property Rental from Baron Holiday Homes
- Real Estate Services from Legend Gozo Ltd.
- Insurance products from Compass Group Ltd.
Thus, for example, a purchaser of a property would earn Baron Loyalty Points which he would be able to use to buy Home Insurance and/or to pay for holiday accommodation with Baron Holiday Homes for his family or friends.
In line with our strong believe in keeping in constant contact with our customers, we also aim to provide a platform for our clients over which they would be able to air their views and provide feedback to the Group . Clients would also be able to use the facility to share, for example, holiday experiences, snap shots etc.
This will expose our services to more scrutiny in our drive for excellence, but the Group aims to use these challenges to help bring its employees even more in tune with its customers needs as well as to give a distinctive identity to our service.
We also aim to help our associates in the industries in which we operate in providing the best possible product and/or service to our common customers. One example of how we plan to do this is to provide our expert help in the improvement of premises, as well as by awarding our own standard classification, for 3rd party owned holiday accommodation under our management. In this manner we will be adding our efforts to the general drive to upgrade facilities and services across the islands.
Most of these features are already on stream whilst others will gradually become available in the next few months.