WHAT HAPPENS WHEN YOU VISIT BARON’S WEBSITE?
Every time you connect to the internet or, if you use an always-on connection such as broadband or ADSL, you are automatically assigned a unique identifying number known as an Internet Protocol Address (“IP Address”). This IP Address, which contains information regarding the location of your computer on the internet, your country of origin and the name of your internet service provider (ISP), is automatically logged by Baron’s website. When you visit a website, your web browser automatically downloads a copy of the web pages and pictures that you view to your hard disk. Certain pages of this website may also require that your browser downloads, together with the copy of the web page and pictures, a small text file called a “Cookie”. We collect information from you when you fill out a form or where you are asked to provide details If you subscribe to one of Baron’s newsletters or if you opt to fill in a form you will be asked to supply your email address and certain personal information such as your full name and surname, company, postal address, town, post code, country, telephone number and fax number. We store this information on Baron’s database in order to provide you with the requested service.
WHY DO WE LOG YOUR IP ADDRESS?
What is an IP address? When you first started your internet session (i.e. your computer connected to the internet) your computer was automatically assigned a unique: an IP Address. This is your computer’s unique address on the internet. Without that IP Address, websites would not be able to deliver their content to you as they would not be able to find your computer on the internet. Because each time you disconnect and reconnect to the internet a new IP Address is automatically assigned to your computer, IP Addresses are not suitable for us to identify you as an individual. How do we collect your IP Address? Each time you visit a page within this website your computer sends out a message to Baron’s website asking for the content. This message sent by your computer also encloses your IP Address as a form of “return address” so that Baron’s website may find your computer on the internet in order to send it the requested content. Baron’s web-server automatically logs all these messages. What do we do with your IP Address? When we log your IP Address, the data collected is grouped up with the other logged IP addresses in order to provide us with statistics on visitors to the site, such as the geographic location of visitors, how long they stay on Baron’s site, which are the most viewed pages and other matters. Collecting this information allows us to administer Baron’s site, diagnose potential server problems, analyze visitor trends and statistics, and generally helps us provide you with a better experience.
COOKIES & ADWORDS
What are Cookies?
“Cookies” are small text files that are sent by websites so that the website can remember who you are. Without cookies, websites and their servers have no memory. A cookie, like a key, enables the website to remember users that have already visited. Without a cookie, every time you open a new web page the server where that page is stored will treat you like a completely new visitor.
What are Adwords?
This website uses the Google AdWords remarketing service to advertise on third-party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network.
WHAT DO WE DO WITH THE PERSONAL INFORMATION YOU PROVIDE US WITH?
What do we use your personal information for? Where contact details are submitted through the website or otherwise provided by you, these are stored in Baron’s contacts database primarily in order to be able to administer your request and to provide you with the information required. This can include:
- For general account management and processing of your transactions via your banking service provider;
- For the provision of services;
- To help identify you in case we need to interact over the phone, electronic email or any other way;
- To verify your age and accuracy of your registration details, including disclosure of such information to third-parties e.g. financial institutions and third-party reference agencies;
- To serve appropriate and tailored marketing material and content via SMS, email, phone, push notification, post or otherwise, in accordance with your marketing preferences;
- To help diagnose system problems and to administer our website;
- To gather broad demographic information about you, such as determining whether you are a user from outside the UK;
- To monitor and improve our services;
- To carry out customer research, testing and analysis;
- To carry out risk management;
- To enable us to comply with any legal or regulatory requirements; and
- For advertising and promotional purposes.
We also store your personal data in order to be able to provide you with other information, from time to time, that we feel may be of interest or of use to you (including newsletters, mailshots, publications and other information) and generally for direct marketing and statistical purposes. You may unsubscribe at any time by sending an email to Is your Personal Information Secure? BARON strives to protect the security of any data which you provide to it or which BARON collects about you, and will update it from time to time in order to ensure that its measures are always up-to-date in accordance with its obligations. To whom and where personal information may be disclosed? Your Personal Information may, for the purposes described above, be transferred or disclosed to any related or subject to appropriate agreement, to third-parties, for the processing of that Personal Information on our behalf. We may, from time to time, retain trusted third-parties to process your Personal Information for the purposes listed above and such processing will be governed by a contract in the form required by law. Where required by law, your Personal Information may also be disclosed to an applicable governmental, regulatory enforcement authority. BARON operates in multiple jurisdictions, some of which are not located in the European Economic Area (“EEA”). Countries outside the EEA do not always have strong data protection laws. We will ensure that each Group company and their service providers process your information under strict contractual instruction, in a secure manner and in accordance with this Statement. Retention & Disposal We keep your information for as long as is necessary for the purpose for which it was originally obtained. We will take all necessary steps to ensure that the privacy of information is maintained upon disposal.
ACCESSING AND UPDATING YOUR PERSONAL INFORMATION
You have the right to request a copy of the personal data that BARON holds about you and to have any inaccuracies corrected. Further, you may, where applicable, also have the right to have certain personal data rectified, blocked or erased.